PROLOGA presents strategy “A new logic for a cleaner planet” at Industry Advisory Day 2024

Halle/Oldenburg/Hanover, Germany – November 6, 2024 – The PROLOGA Group, a leading SAP software provider specializing in solutions for the utilities, waste management and circular economy, today presented its innovative strategic direction “A New Logic for a Cleaner Planet” at the PROLOGA Industry Advisory Day in Hanover. The two-day event, taking place at the Danish Pavilion on November 6 and 7, brings together industry leaders to explore transformative approaches to energy management and waste reduction.

Reshaping the approach to energy and waste management

The new strategic framework introduces a revolutionary three-step methodology to help organizations transition to zero emissions and zero waste:

1. Re:Define the lifecycle – improving lifecycle intelligence, identifying opportunities and driving innovation through AI-accelerated solutions.
2. Re:Materialize lost value – redesigning procurement, reconfiguring production processes and reinventing value creation to capture previously overlooked opportunities.
3. Re:Energize the market – reshaping economic models, establishing value multipliers and accelerating organizational learning and industry-wide publications.

“Nature does not understand the concept of waste. Natural life cycles are never wasteful or linear, but always reproductive and circular,” said a presentation slide at the event. This philosophy underpins PROLOGA’s approach to helping customers recognize the lost value in energy and waste that others overlook.

Global expansion strategy

As part of this new strategic direction, PROLOGA announced plans for global expansion with a particular focus on Latin America, the Middle East and North Africa, as well as further growth across Europe. The company will leverage its SAP expertise and industry-specific solutions to help organizations worldwide transition to circular business models.
The path to a cleaner planet lies in valuing ‘loss’ differently – a new way of looking at it that enables new value to be created. In new, circular local ecosystems, consumers become producers, and managing this complexity requires smart, AI-powered solutions.

For more information on PROLOGA’s strategy “A new logic for a cleaner planet” and solutions, visit www.prologa.com.

About the PROLOGA Group

The PROLOGA Group, founded in 2001, comprises three IT companies with around 70 employees in Halle (Saale) and Oldenburg (i. Oldb.). With over 20 years of experience in the development, implementation and operation of SAP software solutions, PROLOGA creates innovative approaches that offer sustainable added value, particularly in the areas of utilities, waste and recycling management, smart cities and the circular economy.
Thanks to its extensive industry knowledge and global experience – with customers in Europe, the USA, Brazil, Saudi Arabia and India – PROLOGA is a reliable partner for public institutions, medium-sized companies and multinational corporations. Recently, Afinum 9 invested in the PROLOGA Group, which represents a significant milestone in the company’s growth development.

Together with PROLOGA, companies are shaping the vision of a clean planet – sustainable, intelligent and future-oriented.